Promotion: getting the message across
Advertising: maximum impact for minimum spend
We will make sure you get the best possible results from your advertising spend, looking at all the options available, from traditional media through to more quirky approaches.
Once the most appropriate way for you to reach your target audience has been identified, we can create messages that will get attention and make sure your advertising message is noticed. Having developed a look, feel and tone that enhances your company’s image and builds the brand, we can then look at internal processes to make sure your business can make the most of the resulting customer enquiries and your investment is not wasted. And finally, we will put in place measurable targets to get the maximum return and value for your budget.
Using the web: make the most of emerging technology
Whether you’ve been on the web for years (and on your umpteenth website revision), recently arrived or yet to be convinced, we can take an all-round view of what the internet can do for your business and where you should put your effort.
Viewed against your business objectives, we will resist a headlong rush to get online without considering business objectives. We will establish what your website needs to be:
- An online brochure?
- A product catalogue?
- A virtual shop?
- A service gateway?
- Or an online presence directing customers to phone, premises, etc.
We have experience of planning and developing websites and have excellent technical partners who can deliver the web application you need, on time and on budget. On top of that, we have worked on intranet sites, demonstrating the benefit of communicating key messages and initiatives in ‘real time’ breaking down the ‘grape vine’ effect. And finally, we believe that all web initiatives should be measured, reviewed and updated regularly.
Launches and events: planning every detail – then making it happen
We are prepared to share your gut-wrenching anxiety over that crucial event or launch and will juggle all the details to ensure all goes to plan. We provide an end to end service, and can support your team during the inevitable increase in workload associated with such activity.
From carefully thought-through and original launch plan, we will manage, negotiate, publicise and finally, review your project with 100% attention to detail.
Direct Marketing: targeted communication and measurable results
Direct marketing allows you to communicate with customers in a uniquely precise, accountable and measurable way. And our huge experience in this area, including founding membership of the Institute of Direct Marketing, allows you to get the absolute maximum out of this range of techniques.
We can build a customer database from in-house information such as invoices, enquiries, warranties, customer records etc. Then data from other sources can be overlaid to ensure that the information is up to date and useable, eg: the electoral roll. Your database can help you find out more about your customers and their buying behaviour, as well as plan communications by mail, email or phone. We will make sure that all your direct marketing develops your brand and we can steer you through data protection legislation.
Customer database management: is your database an asset or a liability?
We can structure and segment the information you have in your business, pulling all the various sources of information together, to build up a clear picture of your customers and their relationships with you. This information can reveal valuable insight into buying patterns as well as providing a basis for direct marketing.
Your database can be ‘cleaned’, making sure it is up-to-date and complies with customer preference lists and ‘profiled’, identifying the most potentially responsive customer groups, possibly adding information from external databases.
We can use your database to identify opportunities to sell other products to existing customers and measure how much income you receive from various customer groups, valuing and rewarding the high spenders, identifying under-performing areas.
Maintaining a quality customer database can be expensive and its uses possibly confusing with strict data protection legislation. We can make sure you squeeze out the maximum value and can measure your return on investment.
Press: make the most of the chance for free publicity
Presenting your business through the media can offer a huge opportunity – good editorial brings high credibility at little cost. We can help you make the most of this means of communication, by identifying the right channels to reach your audience and creating newsworthy stories.
By building relationships with the press, you can develop an essential asset for your business, possibly even by becoming an expert to whom media refer whenever a view on a subject or topic related to your area of business is required.
We can draft press releases and manage press cuttings to identify the coverage your business is receiving and, wherever possible, place a value on that coverage. If you need to react to media attention, we can manage a press desk on your behalf, fielding answers to questions, or provide crisis management, preparing your business to minimise negative publicity in the event of potentially adverse press attention.
Tactical promotions: thinking outside the box, off the poster, inside the package….
There are many ways to promote your business that will get you noticed, build relationships with your customers, attract new customers and make your marketing budget work very hard for you. We will look for opportunities to get the attention of new customers and reward existing ones, leaving no stone unturned.
Working closely to your business objectives, we will condider and implement initiatives ranging from sponsorship or joint ventures to shopping centre promotions or promotional gifts.