Estate agency
A regional estate agency wanted to boost the number of valuations they were asked to carry out by home sellers - an essential step to growing the number of houses they are asked to sell. We were asked to plan and carry our research to find out how potential vendors viewed the agencies in their area and which features and services offered by agencies were most attractive.
The research report provided direction during a slow time in the housing market, by:
- Providing clear brand positioning, relative to key competitors
- Giving insight into vendors’ decision making process, before and after valuation
- Showing which agency services were regarded as standard and which offered scope to develop competitive advantage
- Laying out clear proposals and an action plan